Please switch to a desktop browser to view this experience

Chipotle began a digital overhaul several years ago that
would later result in $2B in App + Web sales during 2020. With newfound status as the digital leader in fast casual
food, the question became, where do we go from here?

Chipotle's Ambition

Go beyond the
burrito to become
a lifestyle brand

Achieving the ambition

Chipotle re-imagined its app.
Yep, the same app that launched
Chipotle to digital dominance in 2017.

The redesign added features that engage several brand
values, including sustainability, diet and nutrition, choice
and customization, charitable giving, and flexible Rewards.
Here’s how the new app leaned in on lifestyle.

Gluten

Dairy

Paleo

Whole30®

V+ Vegan

Vegetarian

Diets & Nutrition

Order easier with
nutrition preferences

Chipotle is committed to providing nutritious food options
for everybody. So whether you have a special diet or food
allergies, we made it easier to find what works.

Nutrition Preferences

We’ll keep these tags saved in
Personal & Preferences in your account.

Plant Based

V+ Vegan

Vegetarian

Lifestyle

Paleo

Keto

Whole30®

I'm Avoiding

Tagged items contain your selection.

Gluten

Dairy

Soy

Sulphites

View Full Allergy Statement

DIAL IN THE
BUILDER TO SUIT
YOUR LIFESTYLE

Save nutrition preferences and tag the meal
builder with plant-based options, special
diets, and allergens you want to avoid.

Veggies

$2.85 100 cals

V L

1/2 2X

– +

Fresh Tomato Salsa

25 cals

V L

Normal

Side

Extra

Light

GO WILD with
unlimited
customization

At Chipotle restaurants, you can customize
your meal to your heart’s content. So, we
brought that same flexibility into the app
with unlimited customizations in the builder.

See your Yearly
sustainable impact

Chipotle believes real food has the power
to change the world. That’s why we introduced
Real Foodprint, an industry-first sustainability
tracker that lets users see the potential impact they
have on the environment by choosing Chipotle’s
real ingredients versus conventional ones.

Your 2021 Impact

Real food sourced responsibly makes
a real impact compared to conventional
ingredients. See how your order helps
us Cultivate a Better World.

Less Carbon
in Atmosphere

984.6 grams

Local
Farms Supported

3 farms

Chipotle continues to serve
more organic food than any
other national restaurant group.

Supported
Organic Land

8.6 sq. feet

Less
Antibiotics Used

1,266.3

Gallons
of Water Saved

27.8 gallons

Based on your 20 orders in 2021

Metrics powered by HowGood

The science behind

View data on five key sustainability metrics
for every order or see your potential yearly impact.
Science Guy Bill Nye promoted the tool
by demonstrating Real Foodprint online.

Rewards just
got more rewarding

Chipotle believes real food has the power
to change the world. That’s why we introduced
Real Foodprint, an industry-first sustainability
tracker that lets users see the impact they have
on the environment by choosing Chipotle’s real
ingredients versus conventional ones.

Extras

Earn extra points and collect
Achievement badges

Complete Extras to supercharge your points
balance and earn Achievement badges.
New Extras are being added all the time.

Get Inspired

Order like a pro

Training hard and eating real food go hand-in-hand. So Chipotle teamed up with pro athletes
to share their recipe for power-packed meals. Order them as-is, or customize your favorite
athlete’s meal and make it your own.

Order like a influencer

By partnering with wellness and culture influencers, and by providing Lifestyle Bowls
for specific diet regimens - Paleo, Keto, Whole30®, Vegan, Vegetarian and High
Protein - Chipotle made healthy habits easier to achieve.

Julie Ertz - Soccer

Steak Burrito Bowl

$11.65

470 cal.

Steak Bowl with Brown Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Lettuce, and Guac.

Michael Norman - Track & Field

Double Wrap Burrito

$13.35

1170 cal.

Double Wrapped Burrito with Double Chicken, Light Brown Rice, Light Black Beans, Tomatillo Green-Chili Salsa, Romaine Lettuce and Guac.

Brooke Raboutou - Climbing

Vegan Bowl

$10.30

470 cal.

Salad Bowl with Sofritas, Brown Rice, Fresh Tomato Salsa, Roasted Chili-Corn Salsa and Guac.

Jagger Eaton - Skateboarding

Steak Burrito

$11.65

1170 cal.

Steak Burrito with White Rice, Black Beans, Roasted Chili-Corn Salsa, Tomatillo-Red Salsa, Cheese, Lettuce, and Guac.

The Science Guy

Bill Nye Burrito Bowl

$9.50

470 cal.

Chicken, White Rice, Pinto Beans, Roasted Chili Corn Salsa, Queso Blanco and Lettuce.

Miley Cyrus

Miley Burrito

$7.85

470 cal.

Veggie with White Rice, Black Beans, Fajita Veggies, Roasted Chili-Corn Salsa, Tomatillo-red Chili Salsa, Romaine Lettuce and Guac.

Shawn Mendes

The Shawn Mendes Bowl

$12.20

670 cal.

Chicken, Cilantro-Lime Cauliflower Rice, Black Beans Roasted Chili-Corn Salsa, Romaine Lettuce and Guac.

Tinx - Tiktok

Tinx Bowl

$10.20

590 cal.

Chicken, Extra Fajita Veggies, Fresh Tomato Salsa, Tomatillo-Red Chili Salsa, Roasted Chili-Corn Salsa, Romaine Lettuce and a Side of Guac.

A Checkout you’ve
got to check out

With Round Up for Real Change,
customers raised $5.5M+ during 2021
for charitable donations.

With a tap, have your order put on an ADA accessible pickup
shelf. Get delivery, or choose from multiple pickup options,
with animations to help you understand what’s available.

Pickup Shelf

Walk-Up

Chipotlane

Pickup Inside