Chipotle began a digital overhaul several years ago that
would later result in $2B in App + Web sales during 2020.
With newfound status as the digital leader in fast casual
food, the question became, where do we go from here?

Chipotle's Ambition
Go beyond the
burrito to become
a lifestyle brand

Achieving the ambition
Chipotle re-imagined its app.
Yep, the same app that launched
Chipotle to digital dominance in 2017.
The redesign added features that engage several brand
values, including sustainability, diet and nutrition, choice
and customization, charitable giving, and flexible Rewards.
Here’s how the new app leaned in on lifestyle.


Diets & Nutrition
Order easier with
nutrition preferences
Chipotle is committed to providing nutritious food options
for everybody. So whether you have a special diet or food
allergies, we made it easier to find what works.
Nutrition Preferences
We’ll keep these tags saved in
Personal & Preferences in your account.
Plant Based
Lifestyle
I'm Avoiding
Tagged items contain your selection.
View Full Allergy Statement
DIAL IN THE
BUILDER TO SUIT
YOUR LIFESTYLE
Save nutrition preferences and tag the meal
builder with plant-based options, special
diets, and allergens you want to avoid.



Veggies
$2.85 100 cals


Fresh Tomato Salsa
25 cals
GO WILD with
unlimited
customization
At Chipotle restaurants, you can customize
your meal to your heart’s content. So, we
brought that same flexibility into the app
with unlimited customizations in the builder.
See your Yearly
sustainable impact
Chipotle believes real food has the power
to change the world. That’s why we introduced
Real Foodprint, an industry-first sustainability
tracker that lets users see the potential impact they
have on the environment by choosing Chipotle’s
real ingredients versus conventional ones.
Your 2021 Impact
Real food sourced responsibly makes
a real impact compared to conventional
ingredients. See how your order helps
us Cultivate a Better World.
Less Carbon
in Atmosphere
984.6 grams
Local
Farms Supported
3 farms
Chipotle continues to serve
more organic food than any
other national restaurant group.
Supported
Organic Land
8.6 sq. feet
Less
Antibiotics Used
1,266.3
Gallons
of Water Saved
27.8 gallons
Based on your 20 orders in 2021
Metrics powered by HowGood

Rewards just
got more rewarding
Chipotle believes real food has the power
to change the world. That’s why we introduced
Real Foodprint, an industry-first sustainability
tracker that lets users see the impact they have
on the environment by choosing Chipotle’s real
ingredients versus conventional ones.


Extras
Earn extra points and collect
Achievement badges
Complete Extras to supercharge your points
balance and earn Achievement badges.
New Extras are being added all the time.





Get Inspired
Order like a pro
Training hard and eating real food go hand-in-hand. So Chipotle teamed up with pro athletes
to share their recipe for power-packed meals. Order them as-is, or customize your favorite
athlete’s meal and make it your own.
Order like a influencer
By partnering with wellness and culture influencers, and by providing Lifestyle Bowls
for specific diet regimens - Paleo, Keto, Whole30®, Vegan, Vegetarian and High
Protein - Chipotle made healthy habits easier to achieve.


Julie Ertz - Soccer
Steak Burrito Bowl
$11.65
470 cal.
Steak Bowl with Brown Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Lettuce, and Guac.


Michael Norman - Track & Field
Double Wrap Burrito
$13.35
1170 cal.
Double Wrapped Burrito with Double Chicken, Light Brown Rice, Light Black Beans, Tomatillo Green-Chili Salsa, Romaine Lettuce and Guac.


Brooke Raboutou - Climbing
Vegan Bowl
$10.30
470 cal.
Salad Bowl with Sofritas, Brown Rice, Fresh Tomato Salsa, Roasted Chili-Corn Salsa and Guac.


Jagger Eaton - Skateboarding
Steak Burrito
$11.65
1170 cal.
Steak Burrito with White Rice, Black Beans, Roasted Chili-Corn Salsa, Tomatillo-Red Salsa, Cheese, Lettuce, and Guac.


The Science Guy
Bill Nye Burrito Bowl
$9.50
470 cal.
Chicken, White Rice, Pinto Beans, Roasted Chili Corn Salsa, Queso Blanco and Lettuce.


Miley Cyrus
Miley Burrito
$7.85
470 cal.
Veggie with White Rice, Black Beans, Fajita Veggies, Roasted Chili-Corn Salsa, Tomatillo-red Chili Salsa, Romaine Lettuce and Guac.


Shawn Mendes
The Shawn Mendes Bowl
$12.20
670 cal.
Chicken, Cilantro-Lime Cauliflower Rice, Black Beans Roasted Chili-Corn Salsa, Romaine Lettuce and Guac.


Tinx - Tiktok
Tinx Bowl
$10.20
590 cal.
Chicken, Extra Fajita Veggies, Fresh Tomato Salsa, Tomatillo-Red Chili Salsa, Roasted Chili-Corn Salsa, Romaine Lettuce and a Side of Guac.
A Checkout you’ve
got to check out
With Round Up for Real Change,
customers raised $5.5M+ during 2021
for charitable donations.
With a tap, have your order put on an ADA accessible pickup
shelf. Get delivery, or choose from multiple pickup options,
with animations to help you understand what’s available.
Pickup Shelf
Walk-Up
Chipotlane
Pickup Inside

Enhancements



This new app went live in June of 2021,
and the results have been epic.


$100,000,000
sales in-app per month


